Post by account_disabled on Mar 16, 2024 8:53:10 GMT
For your digital positioning strategy with content marketing to achieve high performance, it is essential to know how to apply head tail and long tail keywords.
Understanding the meaning of each of them and how to implement them in your content is essential for SEO (Search Engine Optimization). Therefore, they must be well worked on in both on-page and off-page SEO.
In this post, we clarify what head tail and long tail AQB Directory keywords are and how to use them. Have a good read!
In this article, we will talk about:
After all, what are keywords?
How to choose head tail and long tail?
After all, what are keywords?
They are the main criteria of search engines , such as Google — they are words, or a set of them, that express the user's intention. It is through them that they seek to resolve their doubts on research sites. Knowing what they are and their importance is essential for marketing professionals and companies that want to develop digital products.
They should have a special place in your digital positioning strategy and have a direct relationship with all SEO aspects of the business. The choice of terms must consider the objectives of your content, the persona and the stages of the sales funnel. Furthermore, search volume plays a crucial role in choosing head tail and long tail keywords. Next, understand more about what each of them are.
Keywords known as head tail are shorter and more general terms. Their use is recommended for top-of-the-funnel content, that is, for attracting leads , since they have low conversion. Furthermore, competition between them is very fierce and there is a high volume of searches.
To ensure that your website is on the first pages of search engines, it is essential to have other SEO fronts , such as the use of Google Search Engine Optimization. Google Analytics is also an important resource for identifying user behavior on your pages. This way you can identify opportunities to optimize their experience on your portal.
Long tail
Long tail keywords are longer and more specific, and because of this characteristic, they have a higher performance when it comes to conversion rate. As a result, they must be implemented for materials at the bottom of the sales funnel . It is interesting to highlight that they have less competition, with low search volume, but it is easier to rank on the first pages of search engines.
Understanding the meaning of each of them and how to implement them in your content is essential for SEO (Search Engine Optimization). Therefore, they must be well worked on in both on-page and off-page SEO.
In this post, we clarify what head tail and long tail AQB Directory keywords are and how to use them. Have a good read!
In this article, we will talk about:
After all, what are keywords?
How to choose head tail and long tail?
After all, what are keywords?
They are the main criteria of search engines , such as Google — they are words, or a set of them, that express the user's intention. It is through them that they seek to resolve their doubts on research sites. Knowing what they are and their importance is essential for marketing professionals and companies that want to develop digital products.
They should have a special place in your digital positioning strategy and have a direct relationship with all SEO aspects of the business. The choice of terms must consider the objectives of your content, the persona and the stages of the sales funnel. Furthermore, search volume plays a crucial role in choosing head tail and long tail keywords. Next, understand more about what each of them are.
Keywords known as head tail are shorter and more general terms. Their use is recommended for top-of-the-funnel content, that is, for attracting leads , since they have low conversion. Furthermore, competition between them is very fierce and there is a high volume of searches.
To ensure that your website is on the first pages of search engines, it is essential to have other SEO fronts , such as the use of Google Search Engine Optimization. Google Analytics is also an important resource for identifying user behavior on your pages. This way you can identify opportunities to optimize their experience on your portal.
Long tail
Long tail keywords are longer and more specific, and because of this characteristic, they have a higher performance when it comes to conversion rate. As a result, they must be implemented for materials at the bottom of the sales funnel . It is interesting to highlight that they have less competition, with low search volume, but it is easier to rank on the first pages of search engines.