Post by vvseoclaubbd360 on Oct 26, 2023 12:55:15 GMT
“Stop promoting yourself and start communicating” . This is the message that Jennifer Donahoe, director of public relations and social media at Planit Advertising, delivered in a webinar held on March 19th about best practices for brand communications in times of uncertainty.
Published on the Cision website by Sarah Parker, highlights of the cell phone number list webinar highlighted that people tend to trust communication from the companies they work for more than other sources of information, such as government and traditional media. Therefore, knowing how to communicate not only with the team, but with the public that interacts with your brand is essential to convey trust and credibility – in addition to positioning yourself as a company that is socially engaged and truly concerned with the well-being of the community. in which it is inserted.
The webinar also brought good practice tips for companies to implement. Are they:
If you haven't paused yet, pause all your social media scheduling. The scenario changes quickly and what is appropriate now
may no longer be appropriate in a few hours.
Don’t plan for “IF”, plan for “WHEN”. The virus will affect everyone in one way or another – and it probably already is.
This is the moment for brand value to “shine”. People will remember how you treated your employees and what your company did – or didn't do – for the community.
And finally, remember that humor is an escape valve for many and therefore should not be subdued at this time. It's okay to maintain good humor internally and externally in the company, just use it carefully, respectfully and with an appropriate tone of voice.
“At the end of the day, it all comes down to open, honest and frequent communication with your employees, public, stakeholders and community”, summarizes the text. The author also gives a final tip: “keep in mind that the big mistake in brand reputation appears when people believe that your company doesn't care about the situation, so evaluate and question whether people want to hear from you about the matter or whether the approach will not appear opportunistic. When in doubt, talk to your personal network and ask for an honest opinion about the content you plan to publish”, she concludes.
Published on the Cision website by Sarah Parker, highlights of the cell phone number list webinar highlighted that people tend to trust communication from the companies they work for more than other sources of information, such as government and traditional media. Therefore, knowing how to communicate not only with the team, but with the public that interacts with your brand is essential to convey trust and credibility – in addition to positioning yourself as a company that is socially engaged and truly concerned with the well-being of the community. in which it is inserted.
The webinar also brought good practice tips for companies to implement. Are they:
If you haven't paused yet, pause all your social media scheduling. The scenario changes quickly and what is appropriate now
may no longer be appropriate in a few hours.
Don’t plan for “IF”, plan for “WHEN”. The virus will affect everyone in one way or another – and it probably already is.
This is the moment for brand value to “shine”. People will remember how you treated your employees and what your company did – or didn't do – for the community.
And finally, remember that humor is an escape valve for many and therefore should not be subdued at this time. It's okay to maintain good humor internally and externally in the company, just use it carefully, respectfully and with an appropriate tone of voice.
“At the end of the day, it all comes down to open, honest and frequent communication with your employees, public, stakeholders and community”, summarizes the text. The author also gives a final tip: “keep in mind that the big mistake in brand reputation appears when people believe that your company doesn't care about the situation, so evaluate and question whether people want to hear from you about the matter or whether the approach will not appear opportunistic. When in doubt, talk to your personal network and ask for an honest opinion about the content you plan to publish”, she concludes.